Automatic Estimation of Influence of Acquaintances in a Social Group and Its Key Influencers from Their Communication and Location History

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Abstract

Information can be delivered to a target person with maximum efficacy via a specific information transferer. We developed a compass system that established an anonymous method to analogize in-city acquaintances and used location information and each visitor's smartphone to detect analogically the significant influencers of a target person. Based on the data regarding information transferred between group members and their location history, we derived a model for estimating how acquaintances influence each other in a social group and for locating influencers. © Springer International Publishing Switzerland 2014.

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Suzuki, J., Kawahara, Y., Yoshida, H., Bando, Y., Watanabe, K., Dubois, D. J., & Watababe, N. (2014). Automatic Estimation of Influence of Acquaintances in a Social Group and Its Key Influencers from Their Communication and Location History. In Communications in Computer and Information Science (Vol. 435 PART II, pp. 59–64). Springer Verlag. https://doi.org/10.1007/978-3-319-07854-0_11

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