Analysis of relationship between impression of video and memory using fnirs

Abstract

Experiment was conducted on the memory in the impression of video. I used a TV commercial (TVCM) to use it as an video. Based on the author’s previous research, we conducted experiments using NIRS this time. Focusing on the impression of TVCM, the presence or absence of memory fixation in impression was measured by using a task of removing visual/audio infor-mation other than impression factors. As a result, impression and suggestion of brain region related to memory was obtained.