PENGARUH VIRAL MARKETING DAN TURBO MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK MS GLOW

Abstract

The rapid development of information and technology certainly affects the way people shop, especially online shopping. The Covid19 pandemic also forced everyone to use masks, but currently the use of masks can cause skin problems such as bacterial infections, acne, and eczema. In addition, the public is very concerned about the health of their skin, therefore most indoor activities are still threatened by free radicals, which is the reason why people use this product. One of the skin care products that researchers are working on is MS Glow. This research aims to find out the influence of viral marketing and supercharged marketing variables on MS Glow product purchase decisions. The study uses a qualitative approach with data analysis techniques that review the literature through traditional review methods, where researchers conduct previous research with the same variables as sources or benchmarks as the basis for improvisation. The results of this study showed that viral marketing and turbo marketing have a significant influence on MS Glow product purchasing decisions, and viral marketing and turbo marketing also have a concurrent influence on MS Glow product purchasing decisions.