This article examines the use of internal marketing at a tactical level within the UK financial services sector. The aim here is to identify the elements of internal marketing that are currently being utilized by financial service institutions and to show staff perceptions of these activities.
CITATION STYLE
Asif, S., & Sargeant, A. (2015). Internal Marketing Tactics: Is Communication Really All There Is To It? In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 351–355). Springer Nature. https://doi.org/10.1007/978-3-319-13084-2_82
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