How “True” Are Stereotypes? The Role of Stereotypes in Advertising

Abstract

Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions from both the developed and emerging world. 1. From lipophilia to lipophobia: the role of moral entrepreneurs / Anne-Sophie Bacouel and Sabine Bacouel-Jentjens -- 2. Creative advertising appeals on global cultural spectrum / John Hudson and Anshu Saxena Arora -- 3. Polysemy in advertising: a study of the effects of advertising messages on decision making / William Chasteen and Shalonda Bradford -- 4. Does the country of origin matter for cosmetics? The "made in France" argument / Manon Rebufet, Leila Loussaief, and Sabine Bacouel-Jentjens -- 5. Brand diffusions and brand naming strategies / Eric Billinger and Amit Arora -- 6. Say it without saying it: how consumers interpret "tropes" in advertising and its impact on compaign success / Jamin Gordon and Jun Wu -- 7. How "true" are stereotypes? The role of stereotypes in advertising / Grace Curry, Ulysses J. Brown, III, Jun Wu, and Anshu Saxena Arora -- 8. The value of social networks in the world of advertising / April Harris and Reginald Leseane.