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MARKETING STRATEGY FOR SMALL AND MEDIUM ENTERPRISE (SMES) OF COCONUT FURNITURE IN THE REGENCY OF TOMOHON MINAHASA, INDONESIA

  • Walukow I
PEOPLE: International Journal of Social Sciences (2018) 4(2) 33-48
DOI: 10.20319/pijss.2018.42.3348
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Abstract

… The matrix is used to … SWOT (Strengths-Weakness-Opportunities-Threats) matrix to identify and audit the organization and its environment (Rangkuti, F. 2006). The SWOT matrix can be …

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APA

Walukow, I. M. (2018). MARKETING STRATEGY FOR SMALL AND MEDIUM ENTERPRISE (SMES) OF COCONUT FURNITURE IN THE REGENCY OF TOMOHON MINAHASA, INDONESIA. PEOPLE: International Journal of Social Sciences, 4(2), 33–48. https://doi.org/10.20319/pijss.2018.42.3348

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