Conceptual Approach to Community, Virtual Community and Online Brand Community

  • Martínez-López F
  • Anaya-Sánchez R
  • Aguilar-Illescas R
  • et al.
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Abstract

Human beings, due to their unique characteristics as a species, need relationships with other individuals. This explains the interactions between people and the tendency to live in …

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Martínez-López, F. J., Anaya-Sánchez, R., Aguilar-Illescas, R., & Molinillo, S. (2016). Conceptual Approach to Community, Virtual Community and Online Brand Community (pp. 107–124). https://doi.org/10.1007/978-3-319-24826-4_7

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