What Methodological Attributes Are Essential

Abstract

Data analytic methodologies proposed to improve the productivity of a data analytic process have failed due to user resistance for changing their existing working practices. Thus, an attempt was made in this paper to deter- mine methodological attributes influencing user acceptance, using literature on software engineering methodology adoption, Theory of Diffusion of Innovation and Technology Acceptance Model. Through a survey carried out among novice users we found that the relative advantage and result demonstrability of the analytical model development process as well as the usefulness of knowl- edge management are significant attributes affecting usage intention of an analytics methodology. The theoretical and practical implications for effective implementation