Skip to main content
Book Chapter

Employer Branding

  • Zeuch M
Springer Berlin Heidelberg, (2015), 5-6
DOI: 10.1007/978-3-662-43553-3_2
N/ACitations
Citations of this article
6Readers
Mendeley users who have this article in their library.
Get full text

Abstract

… Do not start on an employer branding project if you feel that management is not committed to the employer branding effort. If the employer brand is seen by management as “just an …

Cite

CITATION STYLE

APA

Zeuch, M. (2015). Employer Branding. In Dos and Don’ts in Human Resources Management (pp. 5–6). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-662-43553-3_2

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free