SWOT perspectives of midage prebaked aluminium smelter

Abstract

Aluminium smelters in nineties witnessed radical changes in technology of electrolysis, carbon manufacturing and casting. The pace of transformation in aluminium industries posed different challenges specifically to the mid-age smelters operating with relatively lower amperage. Enduring needs to match the demands of evolving technology, socio-cultural and environment issues forced mid-age Smelters to adopt appropriate strategies as long-term business imperatives. With structured approach, the threat perception could be turned into vast opportunities of innovation and improvements. Energy conservation, waste management, recycling, emissions control and customer orientation remained specific focus areas to enhance productivity and retain profitability in the backdrop of global economic recession. Process optimization and system upgradation through customised solutions, motivating and retaining high employee morale became the order of the day. The paper is a case study on the sustainable achievements of the state owned Indian aluminium major, NALCO, through well-coined strategies and pragmatic investment.