The Image of a Wine Tourist and Impact on Self-Image Congruity

  • Pratt M
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Abstract

… This chapter will explore the link between destination image and self-congruity in order to provide a richer description of wine tourists … with respect to functional congruity, the affective element of destination image, and the symbolic aspect of self-concept (Pratt & Sparks, 2014). …

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APA

Pratt, M. (2019). The Image of a Wine Tourist and Impact on Self-Image Congruity. In Wine Tourism Destination Management and Marketing (pp. 45–65). Springer International Publishing. https://doi.org/10.1007/978-3-030-00437-8_4

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