A core tenant of effective and authentic marketing can be summed up by the Shakespearean quote “to thine own self be true.” You cannot communicate about your business until you know about your business, and just as important, authenticity and consistency...
CITATION STYLE
Calzada, J. A. (2020). Communication, Marketing Plan, and Strategy (pp. 133–140). https://doi.org/10.1007/978-3-030-46812-5_18
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