Communication, Marketing Plan, and Strategy

  • Calzada J
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Abstract

A core tenant of effective and authentic marketing can be summed up by the Shakespearean quote “to thine own self be true.” You cannot communicate about your business until you know about your business, and just as important, authenticity and consistency...

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Calzada, J. A. (2020). Communication, Marketing Plan, and Strategy (pp. 133–140). https://doi.org/10.1007/978-3-030-46812-5_18

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