Consumers’ Behavioral Intention Towards Smartwatch Adoption in Malaysia: A Concept Paper

Abstract

The wide-ranging features of a smartwatch have driven the rapid growth of the smartwatch market as they pique the users’ interests by offering interactive technology that simultaneously promotes fitness and tracks health. Nevertheless, the factors influencing smartwatch adoption among individuals are yet to be comprehended despite the ever-growing popularity of smartwatch usage. Hence, to understand the possible factors in detail, a research model is proposed to indicate the influential underlying factors relative to smartwatch adoption in the Malaysian populace. This study will examine the four proposed dimensions of perceived benefits, healthology, IT innovation, and smartwatch as luxury products. Online questionnaires will be used to collect the research data, while SPSS will be used to run both preliminary research and descriptive analyses, PLS-SEM will be used to further analyze the model.