Virtualisation of Customer Cards with 2D Codes

Abstract

Customer loyalty is one of the most important strategies in managing customer relationships and customer cards are an important mean of customer relationship management. Especially in tourism diversity of collaborating retailers and high investments for hardware display the largest barriers for their implementation. In the last years, mobile phones have reached a rising importance in everyday life and techniques like mobile tagging or 2D Codes enable better integration of mobile services into a real physical environment. This paper presents the approach of a virtual customer card using 2D optical coding techniques, to provide its functionality through mobile devices. The usability and usefulness of the presented approach is evaluated in a test user study showing satisfaction acceptance levels for all typical usage scenarios.