A Review of the Use and Appeal of Flavored Electronic Cigarettes

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Purpose of Review: E-cigarettes are available in a variety of flavors not found in traditional tobacco products (i.e., “nontraditional flavors”), which is a commonly cited reason for e-cigarette use. This review examines the prevalence of nontraditional-flavored e-cigarette use, mechanisms through which flavorings enhance product appeal, use of nontraditional-flavored e-cigarettes for smoking cessation, and differences in these findings between youth and adults. Recent Findings: Nontraditional-flavored e-cigarettes are used at e-cigarette initiation by the majority of youth. These flavors enhance the appeal of e-cigarettes by creating sensory perceptions of sweetness and coolness and masking the aversive taste of nicotine. Use of nontraditional-flavored e-cigarettes is higher among youth and young adults (vs. older adults) and among nonsmokers (vs. combustible cigarette smokers). Summary: Nontraditional-flavored e-cigarettes are popular among youth, but may be less common among older adults and combustible cigarette smokers. Further research is needed to determine whether use of e-cigarettes in nontraditional flavors affects smoking cessation.




Goldenson, N. I., Leventhal, A. M., Simpson, K. A., & Barrington-Trimis, J. L. (2019, June 15). A Review of the Use and Appeal of Flavored Electronic Cigarettes. Current Addiction Reports. Springer. https://doi.org/10.1007/s40429-019-00244-4

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