Donor’s Expectations Toward Transparency Features in Websites of Malaysia Charity Organizations

Abstract

This paper investigates the donor's perspective on the element of transparency and accountability needed to display in the website by the charity organizations (COs) in Malaysia. This is achieved through the survey of various literatures and study undertaken concerning the foundation. The study was done based on the fact that there is a very limited study on the topic especially in Malaysia based on the context of website or Internet communication technology (ICT). Thus, this study is able to provide an insight toward the readers on the view and how it leads toward trust in donation among donor. The respondents are randomly selected, and the questionnaire is based on online survey. A total of 556 respondents are collected from this research. The ability of potential stakeholder to access organization-specific information concerning the operations of non-profit organization is important for donation decision. It is hoped by this study that the public and more importantly the foundations to see how transparency display in the COs' website can play a crucial role in encouraging more people to donate and increase their fund. COs depend on people's donations to continue their mission to help their beneficiaries sufficiently. A long-term goal for this study is for the foundation to see how transparency can help to create a philanthropy society, a society that practises continuous charity and philanthropy in their lives rather than just charity society and a society that elects to donate based on demand and on timely basis.