Privacy controls are essential for digital signage to maintain consumer trust as the medium continues to assimilate identification and interactivity technologies. Unless the industry adopts robust self-regulation, it is likely to face consumer backlash and reactive government regulation that may stifle innovation. The digital out-of-home industry as a whole should commit to comprehensive privacy standards based on the Fair Information Practices.
CITATION STYLE
Geiger, H. L. (2011). A Standard for Digital Signage Privacy (pp. 103–117). https://doi.org/10.1007/978-0-85729-352-7_5
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