Trust into collective privacy? The role of subjective theories for self-disclosure in online communication

Abstract

In order to build and maintain social capital in their Online Social Networks, users need to disclose personal information, a behavior that at the same time leads to a lower level of privacy. In this conceptual paper, we offer a new theoretical perspective on the question of why people might regulate their privacy boundaries inadequately when communicating in Online Social Networks. We argue that people have developed a subjective theory about online privacy putting them into a processing mode of default trust. In this trusting mode people would (a) discount the risk of a self-disclosure directly; and (b) infer the risk from invalid cues which would then reinforce their trusting mode. As a consequence people might be more willing to self-disclose information than their actual privacy preferences would otherwise indicate. We exemplify the biasing potential of a trusting mode for memory and metacognitive accuracy and discuss the role of a default trust mode for the development of social capital.