FakeNews: Emotion, belief and reason in selective sharing in contexts of proximity

Abstract

This text addresses the phenomenon of so-called fake news in the new media ecosystem, namely in contexts of increasing influence of populist discourse and action, such as Brazil, the UK, the USA, Italy, among others. It does so by way of some characteristics already implicit in the limited effects theory: a) fake news involves, in a specific way, the participation of its receivers in disseminating and sharing it; b) producers/consumers (prosumers) are involved in contexts of proximity that facilitate selective exposure, perception, and memorization; c) these phenomena are joined by another (selective sharing): the stakeholders share ideas they agree with more intensely. Information bubbles reinforce existing beliefs and predispositions; d) the phenomenon is increased in contexts of proximity, be it geographical proximity provided by regional media or thematic and ideological proximity shared in online groups. Despite this, there is a difference between contexts of proximity in traditional communities and mechanisms of propaganda that have a significant level of organization and ideological polarization.