Conclusion: Diasporizing Hallyu

Abstract

While Hallyu media itself may not be inherently counter-hegemonic, the diasporic audiences’ critical engagement with the Korean Wave may enhance transnational Korean media’s potential to challenge the dominant mediascape. The diasporic dimensions of Hallyu contribute to questioning the hegemonic forces that intensify the nationalistic and/or Westernizing processes of this transnational cultural trend. In response to the recent rise of Hallyu, diasporic young Korean Canadians engage with this cultural wave and negotiate different identity positions, associated with here and there.