Consumer Awareness and Preference towards Instant Food Products in Tirupur City

Abstract

The study aims to know the awareness level and consumer preference among Instant food product users in Tirupur city. Using convenient sampling method, 170 instant food product users were identified to collect primary data through issuing questionnaire. The secondary data collected from Journals, Magazines, online sources, etc., tools like simple percentage, chi-square, ANOVA were used to analyze the collected primary data. Findings conclude that majority of the respondents belong to below 25 years, unmarried, female having college level education and working as professionals, having 4-6 members with nuclear type of family are aware about instant food products and accept as worth spending for instant food products. Advertisement and family members influence to buy instant food products. Noodles variety is one of the main instant food products which the respondents are mostly aware of. Respondents mostly check the expiry and manufacturing date before purchasing the instant food products. Breakfast varieties are mostly preferred next to it beverages, noodles and health mixes are preferred and agree that consuming of instant food products had changed their food habits.