Website Analysis: Search Engine Optimization Approach

Abstract

Search engines play an important role in the popularity of the business. For business to reach masses its website link should appear on the first page of search engine result set. This requires SEO (Search Engine Optimization) focused design of website. Unfortunately website developers do not consider this factor seriously due to this there is lack of search engine optimization tools in designing the websites. One of the crucial website everyone deals with is their bank website and to make bank officials aware about SEO status of their website a dataset of 115 bank website was created for SEO analysis. This analysis resulted in downtrend pattern. Results have shown that banks in India need to focus on search engine optimization while designing their websites. Developers need to consider how Google sort their search results (RankBrain and drain time), CTR (click through rate) etc.