New Communication Approaches vs. Traditional Communication

Abstract

The study highlights some communication instances of actual approach of human society evolution in contrast with traditional communication. During the history of communication dates back to prehistory, with significant changes in communication technologies (media and appropriate inscription tools) evolving in tandem with shifts in political and economic systems, and by extension, systems of power (Innis, 1951), communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech approximately 100,000 years ago, Symbols were developed about 30,000 years ago ( Diringer, 1982) and writing about 5000 years ago, with Aristotle defining first some metrics of communication, remarcable philosophers as Kant, Hegel, Witgestein, Haidegger, Gadamer developing basics of communication, then in XXth century, communication being defined as science, involving all sciences, whole world, because in fact “It is impossible not to communicate” (first axiom of communication). This evolution passed from simple messages, speeches, poems, novels to sophisticated discourses, reducing time response, emphasizing part of messaging, enlarging participation, media involving, persuasion techniques, sound and image in message, all of these convey to viral communication.