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Mobile web and native apps: How one team found a happy medium

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (2011) 6769 LNCS(PART 1) 549-554
DOI: 10.1007/978-3-642-21675-6_63
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Abstract

Mobile web and native apps bring different pros and cons to the table. Intuit recently embarked on a journey to create a mobile web version of its online business banking solution. In developing this product, the team attempted to get the best of both worlds by creating a system that would recognize a device class and adapt content to better fit it, providing a more consistent user experience while still taking advantage of the wide accessibility gained by utilizing the mobile web. © 2011 Springer-Verlag.

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Buettner, K., & Simmons, A. M. (2011). Mobile web and native apps: How one team found a happy medium. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 6769 LNCS, pp. 549–554). https://doi.org/10.1007/978-3-642-21675-6_63

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