Adapt: A critical pillar of strategy execution process

Abstract

One of the biggest organizational challenges has been the successful strategy execution. The lack of research on strategy execution has been the reason for poor state of strategy execution. Change, both within and outside the organization, increases the challenge of execution. The available literature on strategy execution talks in very limited sense about how to cope up with changes, i.e. the adapt aspect of strategy execution. This study identifies the dimensions/variables of adapt in the context of strategy execution and develop a framework to shows the linkages among the identified dimensions/variables. The study undertakes both the exploratory (broadly qualitative in nature) and confirmatory (quantitative in nature) research methods to propose the framework of adapt. The study contributes in a unique way by providing a clear roadmap to deal with different aspects of adapt in strategy execution process.