Tourism Cultural and Creative Product Design for Guye Shell Mound Archaeological Site based on SIPS Model

Abstract

This paper aims to explore the applications of SIPS idea in tourism cultural and creative product design for Guye shell mound archaeological site. Through combining the internet investigation with field investigation and from the angle of sympathy, identification, participation, share and spread of consumer behavior pattern, the position of tourism cultural and creative product design in Guye shell mound archaeological site are analyzed as well as combining the design with practice, an innovative way with a higher enjoyment, readability, emotion of tourism cultural and creative product design in archaeological sites is explored.