Determining the customer satisfaction in automobile sector using the intuitionistic fuzzy analytical hierarchy process

Abstract

Customer satisfaction is an important factor sustaining the business and its further development of the organization. To retain the customer is one of the important task in production industries. In these days of high competition customer satisfaction is very much essential, but uncertainty creeps. Analytical hierarchy process (AHP) is an important theory in the decision making problem. In this work we are combining Intuitionistic Fuzzy Analytical Process (IFAHP).The intuitionistic fuzzy set is able to give a very good outcome on uncertainty, and vagueness. Therefore the objective of the work is using Intuitionistic fuzzy analytical hierarchy process (IFAHP) to determine the customer satisfaction.