Exploring the key determinants of successful ICT innovation adoption: A case study of a fishing community in Thailand

Abstract

This study aims at shedding some light on identifying the key deter-minants of successful innovated ICT adoption in a fishing community in Thai-land. The innovated ICT delivered a medium for fishing community and the authorities to communicate over many kinds of information like tides and appropriate fishing strategy, new fishing techniques and practices, government an-nouncement, news sharing, and more. In this study, interviews were carried out with the fishermen to recognize the factors involved in their adoption process. The result of the analysis showed that the adoption process is first initiated by the task-technology fit which examine how the technology characteristics fit with the task requirement. As the fit is met, livelihood assets like human capital, social capital, and financial capital will be gained as the result of the usage of the technology. Fishermen then utilized the livelihood assets to develop living strategies and subsequently improve their living quality. © 2014 Springer-Verlag Berlin Heidelberg.