Consumo televisivo y su medición en España: camino hacia las audiencias híbridas

  • Quintas-Froufe N
  • González-Neira A
N/ACitations
Citations of this article
26Readers
Mendeley users who have this article in their library.

Abstract

Television has transformed through digitization, and as a result, viewers can access content from different devices, which has led to the birth of liquid television. In order to fully understand TV consumption, it is necessary to supplement data from the traditional audience with data from new forms of TV use. This paper discusses techniques for new audience measurement, including asynchronous or linear content consumption, i.e., consumption by the viewer during the scheduled broadcast, and consumption from different screens.

Cite

CITATION STYLE

APA

Quintas-Froufe, N., & González-Neira, A. (2016). Consumo televisivo y su medición en España: camino hacia las audiencias híbridas. El Profesional de La Información, 25(3), 376. https://doi.org/10.3145/epi.2016.may.07

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free