Tracing technology diffusion of social media with culturally localized user experience approach

Abstract

This paper examines two recent technology diffusion cases of social media in a global context, Facebook Japan and Sina Weibo. By tracing the local development of two social media technologies and probing into the deeper issues behind their peculiar use patterns, it presents a new framework - Culturally Localized User Experience (CLUE) for culturally sensitive design and argues the integration of action and meaning in design is key to the success of global social media. © 2013 Springer-Verlag Berlin Heidelberg.