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A Case Study of Bandi&Luni's Bookstore Using an Online to Offline(O2O) Service Design

  • Lee S
Journal of the Korea Industrial Information Systems Research (2017) 22(1) 117-126
DOI: 10.9723/jksiis.2017.22.1.117
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Abstract

Abstract This Study Focuses on the Customer Experience Story of Bandi&Luni's Centum City branch which Offers the Different Service Concept on the Competitive Book Selling Market. Bandi&Luni's Stands as one of the Largest Bookstore Chains that has 14 Offline Bookstores …

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APA

Lee, S. (2017). A Case Study of Bandi&Luni’s Bookstore Using an Online to Offline(O2O) Service Design. Journal of the Korea Industrial Information Systems Research, 22(1), 117–126. https://doi.org/10.9723/jksiis.2017.22.1.117

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