Digital Economy and the Development of Women’s Entrepreneurship: A Regional Aspect

Abstract

The article investigates problems of women’s entrepreneurship in Repblic of Sakha (Yakutia) in the conditions of digital and creative economy. There are main projects in the field of entrepreneurship and the digital economy have been launched in Russia, aimed at the comprehensive solution of problems in the field of supporting the infrastructure of entrepreneurship and creating conditions for supporting information and communication technologies, digital tools and methods of automating routine processes in the small business market. A sociological research was conducted in March-May 2020, in the largest constituent entity of Russia to study features of women’s entrepreneurship and develop recommendations on forms of support for small women’s entrepreneurship based on a synthesis of existing projects and programs. Research methods were system analysis, comparative analysis, questionnaires and structural analysis. 300 women-entrepreneurs in regional labor market took part in the survey. A portrait of women’s entrepreneurship in the region was revealed. Digital infrastructure is a factor for a successful start in the region. The authors focus on the practical recommendations for the development of women’s entrepreneurship in the framework of national projects and digital economy.