El impacto del Campeonato del Mundo de Patinaje de Velocidad en Gijón

Abstract

This article looks at economic and media impact for the city of Gijon by the celebration of the World Speed Skating Championships in September 2008. To calculate the economic impact we use Input-Output tables of Asturias transforming regional coefficients into city coefficients to measure the economic impact in terms of gross value added and employment  We consider that the sports events and the cities are brands to study the media impact. With a media clipping service are handled the news appeared on the event and the city of Gijon, before, during and after the celebration of the Championships. The economic results are positive principally for the expense of not residents controlled by surveys; on the other hand the media impact was not very relevant except in the sector linked to skating.