The implications of social media marketing on fashion brand purchase

Citations of this article
Mendeley users who have this article in their library.
Get full text


Social networking sites today are one of the “best opportunities” for a brand to connect with potential consumers. Social media is a medium for communication. Fashion industry has increasingly adopted customer engagement levels in Social networking sites to achieve superior firm performance. The buyer points out the differences between social networks and the launch of new social projects with speed. Social media marketing and the companies that use it have become more sophisticated. This study mainly aims to know the impact of social network marketing and consumer engagement on consumer purchase intention.




Vijay Durga Prasad, V., & Praveen, S. (2019). The implications of social media marketing on fashion brand purchase. International Journal of Recent Technology and Engineering, 8(2 Special issue 3), 1140–1144.

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free