Exploring environmental awareness and behavior among guests at hotels that apply water-saving measures

56Citations
Citations of this article
126Readers
Mendeley users who have this article in their library.

Abstract

The aim of this study was to investigate guest profiles at a hotel that has created a best-practices water management model to determine how different types of guests contribute to saving water during their stay. To do this, we analyzed levels of environmental awareness and pro-environmental behavior among the guests. Information was gathered through 648 structured surveys with guests at Hotel Samba in the Spanish seaside resort of Lloret de Mar between September 2015 and August 2016. Cluster analysis revealed four profiles of guests with different sociodemographic characteristics and different levels of awareness and proactivity in relation to water conservation. We combined our findings to develop a framework that illustrates how the two dimensions of environmental awareness and pro-environmental behavior are related in this setting. This article provides new insights into how hotel guests' environmental awareness and engagement can influence a hotel's water-saving efforts. These insights should help hotel operators to devise new, guest-centered strategies for saving water.

Cite

CITATION STYLE

APA

Gabarda-Mallorquí, A., Fraguell, R. M., & Ribas, A. (2018). Exploring environmental awareness and behavior among guests at hotels that apply water-saving measures. Sustainability (Switzerland), 10(5). https://doi.org/10.3390/su10051305

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free