Formation and expansion of community activity driven by subjective norm and self-efficacy

Abstract

In order to investigate the formation mechanism of community activity, we constructed an agent-based model based on a scenario driven by subjective norm and self-efficacy utilizing a community task game. The model demonstrated the spontaneous formation of community activity. The formation and expansion were driven by two mechanisms: (1) self-efficacy maintained participation of agents having a neutral attitude towards community activity, (2) subjective norm caused an increase in participation by involving other adjacent neutral attitude agents. We suggest a reasonable strategy promoting the spontaneous formation of community activity on the basis of this mechanism.