Crowdfunding the movies: A business analysis to support moviemaking in small markets

Abstract

Based on a cross-industrial research project, we describe the business-model issues surrounding the viability of a platform for the financing, the operational management, and potentially distribution by TV-broadcasters of movies produced by independent filmmakers. The business challenges posed to the existing business models, especially considering the small geographical market where this platform would be introduced, are critically appraised. Based on this benchmark, we provide business-model suggestions for a platform that could operate in such a small market.