Do Customer Dissatisfaction and Variety Seeking Really Affect the Product Brand Switching? A Lesson from the Biggest Southeast Asia Mobile Telecommunication Market

  • Uturestantix
  • Warokka A
  • Gallato C
N/ACitations
Citations of this article
28Readers
Mendeley users who have this article in their library.

Abstract

Zimny, F. (2009). Customer satisfaction and reduction of variation in processes. Retrieved December 05, 2013, from http://fredzimny.wordpress.com/2009/02/01/customer-satisfaction-and-reduction-of-variation-in-processes/

Cite

CITATION STYLE

APA

Uturestantix, Warokka, A., & Gallato, C. (2012). Do Customer Dissatisfaction and Variety Seeking Really Affect the Product Brand Switching? A Lesson from the Biggest Southeast Asia Mobile Telecommunication Market. Journal of Marketing Research and Case Studies, 1–14. https://doi.org/10.5171/2012.703614

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free