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Do Customer Dissatisfaction and Variety Seeking Really Affect the Product Brand Switching? A Lesson from the Biggest Southeast Asia Mobile Telecommunication Market

  • Uturestantix
  • Warokka A
  • Gallato C
Journal of Marketing Research and Case Studies (2012) 1-14
DOI: 10.5171/2012.703614
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Abstract

Zimny, F. (2009). Customer satisfaction and reduction of variation in processes. Retrieved December 05, 2013, from http://fredzimny.wordpress.com/2009/02/01/customer-satisfaction-and-reduction-of-variation-in-processes/

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APA

Uturestantix, Warokka, A., & Gallato, C. (2012). Do Customer Dissatisfaction and Variety Seeking Really Affect the Product Brand Switching? A Lesson from the Biggest Southeast Asia Mobile Telecommunication Market. Journal of Marketing Research and Case Studies, 1–14. https://doi.org/10.5171/2012.703614

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