In this chapter, Mazzarella and Hains introduce the reader to the history, evolution and expansion of the LEGO brand over the past 80+?years. The authors then briefly situate this book within the broader field of Cultural Studies before introducing each of the chapters that follow.
CITATION STYLE
Mazzarella, S. R., & Hains, R. C. (2019). “Let there be LEGO!": An introduction to Cultural studies of LEGO. In Cultural Studies of LEGO: More Than Just Bricks (pp. 1–20). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-32664-7_1
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