The Role of the Axiom of Islamic Rationality in the Decision to Purchase halal-labeled Cosmetics (Study on Students of Mamba'ul Hikam Islamic Boarding School)

Abstract

Abstract. This study aims to analyze the significant influence between the rationality of Islamic consumption and the decision to purchase cosmetics labeled halal on consumers, especially Islamic boarding school students Mambaul Hikam. This research uses descriptive quantitative methods. The population used was all female students, with a total sample of 40 respondents taken using purposive sampling technique. Data were analysis performed through regression analysis using SPSS version 22. Results of regression analysis in this study is a positive significant effect halal label to the rationality of Islamic consumer on purchasing decisions purchase halal cosmetics. Keywords: Islamic Consumption Rationality; Cosmetics; Halal Label; Purchase Decision