This paper discusses the preliminary development of a new six-item worker-firm value congruence measurement tool that avoids the use of controversial difference scores while providing simultaneous measurement of worker values relative to firm values. The initial application of this five-point Likert scale tool, in the study oflow-level service providers (n = 495), generated strong internal consistency (=.75).
CITATION STYLE
Sturm, P. R., & Seers, A. (2015). Worker-Firm Value Congruence in Low-Level Service Providers: Validation of a New Research Tool. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 377–382). Springer Nature. https://doi.org/10.1007/978-3-319-13084-2_87
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