Strategic Decision Method Structured in SWOT Analysis and Postures Based in the MAGIQ Multicriteria Analysis

Abstract

Strategic decisions are those that have a far reaching effect on the environment and on the organization itself, however, they need a strategic diagnosis. Decision makers, for lack of knowledge of the literature and without a more efficient methodology, sometimes delay and/or make decisions that might not have been the best. This work aims to mitigate this problem, proposing a method that can assist the decision maker. The solution is based on two tools in the field of business strategy: the SWOT matrix (strengths and weaknesses in internal analysis and opportunities and threats in external analysis) and the map of strategic postures (survival, maintenance, growth and development), with support of the Multi-Attribute Global Inference of Quality (MAGIQ) multicriteria analysis tool [1]. Thus, depending on the situation of the strategic diagnosis in which the organization is located, the solution would indicate what possible strategic decisions the organization should adopt. A methodology for feeding, filtering, calculating, positioning and selecting strategies, including inbound and outbound reports, is proposed.