Abstract
It can be argued that in our post-modern society, nothing is more tribal than sport, except perhaps warfare. It is part of human nature to seek the comfort and safety of a group of people that we feel close to. This closeness is achieved through sharing important …
Cite
CITATION STYLE
APA
Smith, A., & Westerbeek, H. (2004). Tribal Sport Business: Caveman, Fan and Clan. In The Sport Business Future (pp. 74–88). Palgrave Macmillan UK. https://doi.org/10.1057/9780230513693_5
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