Entrepreneurial Scripts and Entrepreneurial Expertise: The Information Processing Perspective

Abstract

Entrepreneurial scripts that represent entrepreneurial expertiseexpertise enable researchers to begin to map the entrepreneurial mindentrepreneurial mind. This chapter provides a complete demonstration of the steps needed by researchers to uncover the structure and content of the expert scriptexpert script knowledge structures knowledge structure that entrepreneurs utilize and to relate the use of these scripts to substantive organizational and entrepreneurial consequences.