Start-ups: Emerging business model to streamline and revitalize markets from transcomplejity

Abstract

The objective of the article was to theoretically analyze start-ups from a cross-complex perspective, which plays a key role based on entrepreneurial and innovative management as a catalyst for business initiatives in the socio-economic sphere. The study allows locating it in a methodology framed within the transepistemic interpretive paradigm, supported by the qualitative approach according to inductive logic, through referential arches. The sample is made up of four authors with a plural vision, whose characteristics are managers and management experts with publications on the area. The results revealed the real samples of the competitiveness of this type of model, creating emerging companies based on exponential digital technologies that, beyond innovation, encourage investment, movement and flow of financial resources to inject into the market. It is concluded that knowledge about Start-ups as a business model is based on transdisciplinary and transcomplex knowledge.