An investigation into the power of digital media in Hong Kong

Abstract

In view of the surge of digital media and their overwhelming influence over the communication practice in Hong Kong, this preliminary study is to reveal its power through ten digital advertising cases. These cases cover the recent popular technologies used in digital advertising and the preferred ways of communications among the target customers. This paper dissects the cases according to the functional affordances of the discursive interface analysis and concludes that these cases do share a subset of the functional affordances forming the boundary and exclusion in the digital media in Hong Kong subtly and affecting the designing of the next generations of these digital media.