Case Study: AAA Airline

Abstract

Steven Thrush, Chief Revenue Officer of AAA Airline Corp, was concerned about his company. The airline industry, buoyed by strong demand and low oil prices, had been on an upswing for the last few years. Rising competition, however, had begun to pressure AAA’s operations. Shifting market sentiments and an increasingly complicated market had made travelling to most destinations in the USA dependent for most customers on a number of contrasting factors.