Penentuan harga jual stratejik terhadap produk dengan strategi biaya rendah dan diferensiasi

Abstract

Determination of strategic pricing is one of the business strategy that focuses on competitive pricing that give benefit for the company who would faces competitor in competitive product. Companies that use strategic pricing will be able to win the global competition because it has some advantages in many aspects that are less taken into account in determining the strategic price of conventional. With strategic pricing, the company is expected to improve their competitiveness in the market. The objective of this study is to identify and analyze the strategic process of determining the selling price or strategic pricing based on cost lifecycle and the position of product in the products lifecycle. This will be manifested in the use of appropriate business strategy for each product and the calculation of the research costs, design costs, production costs, markups that are tailored to target consumers to produce strategic pricing of products that can be competitive in price competition.