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Modeling Competitive Facility Location Problems: New Approaches and Results

  • Berman O
  • Drezner T
  • Drezner Z
  • et al.
INFORMS, (2009), 156-181
DOI: 10.1287/educ.1090.0062
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Abstract

The gravity model as applied to competitive facility location is described in this tutorial. The gravity model is used mainly by marketers to estimate the market share attracted by competing retail facilities. A demand area consists of potential customers who spend their …

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Berman, O., Drezner, T., Drezner, Z., & Krass, D. (2009). Modeling Competitive Facility Location Problems: New Approaches and Results. In Decision Technologies and Applications (pp. 156–181). INFORMS. https://doi.org/10.1287/educ.1090.0062

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