… Hence it is quite common that Multinational and Transnational are used … Global companies are often described as more efficient while multinationals are considered more responsive to local differences. International companies demonstrate neither of these advantages …
CITATION STYLE
Sirkeci, I. (2013). Transnationals: Transnational Consumers and Transnational Mobile Consumers (pp. 25–34). https://doi.org/10.1007/978-3-642-36775-5_2
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